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Current Issue
 Latest Issue of International Journal of Marketing Management
 Volume 4, Issue 2, August 2018
 Research and Review Articles
S.No.
Title & Author's Name Page
1 Movie Word-of-Mouth Generation at Pre-Consumption versus Post-Consumption Stage: The Self-Enhancement Account
LI Chunyu, GAO Teng* and ZHENG Yulei
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1-16
2 Innovative Management of Wine Tourism and Wine Tourism Businesses from Conventional Products to Experiential Goods and Experiences
Nikolaos Tzioras*
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17-26
 
 
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